When Dr. Ramkumar and Dr. Sharmila Ramkumar approached Ineffables, Lakshmi Medical Centre was a new clinic with a clear vision but many questions around positioning, branding and visibility. We stepped in to help shape the brand from the ground up.
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The clinic had two founders with two very different specialities. Initially, both were promoted through the same social media page. We experimented with different content strategies, but soon realised that the two audiences were very different, and that became one of our biggest learnings from the project.
We built Lakshmi Medical Centre's brand from scratch, starting with research and the logo, through the website and shoots, to running the social media that brings in new patients today.
We initially tried to communicate both specialities through one Instagram account. It didn't work as expected. The audiences were different, the content was different, and the platform struggled to understand who the page was meant for. So we changed the approach.
Lakshmi Medical Centre is now growing with a stronger brand identity and clearer digital positioning.
Good marketing isn't about sticking to the first strategy. It's about observing, learning and changing when something isn't working.
Their creativity, commitment and personal involvement have really made a difference.
Working with Harish and the Ineffables team has been a wonderful experience for us. From the beginning, they took the time to understand our vision and helped us present Lakshmi Medical Centre in a much better and more professional way. Their creativity, commitment, and personal involvement have really made a difference.
Harish, as a person, I personally knew. He is a hard-working personality, and the most which I have to mention is that he expresses his views without bias and never gets his views modified just to please someone. With that professional approach, I am sure the entire Ineffables team will reach great heights.
Today, as Lakshmi Medical Centre continues to grow, we're happy to have Ineffables as our creative partner. I personally appreciate Harish for his dedication and the way he and his team take ownership of the work.
I would definitely recommend Harish and the Ineffables team to anyone looking to build and scale their business.
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